About Us
Our Experience
We are an independent consultancy focused on innovation-led research and strategy development, mainly in the Life Sciences, Consumer Health and Consumer Goods space. We work not just with clients in the industry but also with specialist healthcare consultancies.
In a fast changing and volatile business environment, a different business model of consulting is needed - one focused on:
- innovation - bringing in the latest disruptive thinking
- sustainability - the solutions we design factor in benefits for the whole ecosystem - clients, employees, the firm and its community
- collaboration at all levels with the client team.
Our Approach
We work with you until you are completely satisfied but at the same time we ensure your project gets done in time, smoothly and within the parameters agreed.
Why Us?
We want to give each of you the time and attention you deserve and tailor our solutions to your specific needs. Whether you’re seeking a strategic alliance with the right partner or a special skillset or tool, contact us today.
Biography
Irina Petre is an Independent Strategy Consultant and the Managing Director of FreshInsights Consulting Ltd., started in early 2016 and focusing on Healthcare and Life Sciences strategic business analysis and advisory. The goal is to bridge technology and medical science and practice with real-world business and social trends.
Before she has worked with Datamonitor Group, EY Strategy Advisory and HSBC Group as Senior Consultant and Manager focusing on customer, market entry and growth strategy in Financial Services. Her clients included large banks and insurance companies such Lloyd's Bank, Deutsche Bank, HSBC Group, RSA Insurance Group.
Irina left Financial Services to start FreshInsights Consulting that operates on a different business model of advisory: innovation-led, bespoke, collaborative and co-entrepreneurial.
Since then she has worked with various business owners, Business Unit Heads and Boards and particularly with Business Development & Licensing, Product and Marketing, Strategy and Finance departments in specialist and generic Pharma, Medical Technologies, Healthcare and Consumer Health, Tobacco (from a health perspective) and Nutrition industries.
With 12 years experience in product, market, competitive and financial analysis as well as wider corporate and business strategy, Irina works with both small and large firms. She run projects with healthcare startups, mid-size firms such as Mallinckrodt, large industry clients such as Ferrero Group or worked alongside specialist healthcare consultancies or Tier 1 strategy. Additionally she has advised small private equity investors in the wider Healthcare space on market, commercial and regulatory aspects.